May 10,2023 – 4 minute read

5 Key Tips on Content Modeling

Thought Leadership

As the digital experience evolves for end-users, customers, and businesses, it is crucial that all digital channels display structured and relevant content. One vital way that a business can ensure that its end-users find, view, and appreciate the content on its website would be through content modeling.

Content modeling is an essential part of the content creation process that involves organizing and structuring content for a website or application. It’s a critical step that lays the foundation for content creation and helps ensure that the content is consistent, structured, and easy to manage.

The Five Key Tips for Effective Content Modeling

Define the Content Types
Content types are the different types of content that will be created for your website or application such as articles, blog posts, product descriptions, and FAQs. This creates a structured framework that makes it easy to manage and organize your content.

Create a Taxonomy
A taxonomy is a system for organizing and classifying your content to ensure that your content is consistent and easy to find. A good taxonomy should be intuitive and easy to navigate with the flexibility to accommodate changes and updates to your content.

Define the Content Elements
Content elements are the individual components that make up your content such as titles, subtitles, body copy, images, and videos. By defining your content elements, you improve the user experience so that your audience can easily find the information they’re looking for.

Use Metadata
Metadata is information about your content that helps classify and organize it such as tags, categories, and keywords. Improve search engine optimization (SEO) by making it easier for search engines to crawl and index the content on your website.

Consider Content Reuse
Leverage the same content in multiple places! Save time and effort with content creation while making the process easy to manage. Be sure to design your content elements in a modular and flexible way so that it’s easier to use in different contexts and formats.

Effective content modeling is critical to creating structured, consistent, and easy-to-manage content. By following these five key tips, you can create a framework that makes it easy to create, manage, and organize your content.

Ready to Start with Content Modeling?