Vitamin World Elevates its Digital Experience with a New Headless BigCommerce Site
With a newly launched website, Vitamin World can seamlessly promote, sell, and ship its products to its customers with a fully integrated and beautifully designed site.
Challenge
As a global retail brand that delivers nutritional supplements and high quality vitamins to promote individual health and immunity, Vitamin World needed to digitally transform its business and provide a consistent customer experience when promoting and selling its products to consumers. With a high demand for its vitamins, Vitamin World needed an eCommerce platform with strong capabilities to uphold and manage logistics for shipping, enhance promotional elements, and deliver a seamless user experience.
Solution
Our eCommerce experts implemented a variety of different features on Vitamin World’s site while completely redesigning the digital experience for its customers. With 30+ API integrations in place to seamlessly connect all digital touchpoints in the site’s system, Vitamin World was able to successfully migrate over to BigCommerce’s platform with all its requirements met. The company now delivers a seamless user experience for its customers to navigate, view, checkout, and take advantage of promotions and rewards. On Vitamin World’s beautifully designed website, customers can get the enhanced purchasing experience from any digital touchpoint.
The Integrations: A Closer Look
MULTIPLE TOUCHPOINTS
With 30+ custom API integrations, Vitamin World’s site is equipped with the necessary synchronization for shipping, inventory, products, authentication, orders, and more. Now, all logistics are fully capable of being viewed and managed in a centralized location for a seamless selling process.
LOYALTY PROGRAMS AND REWARDS
With over 25+ automated promotions on its site, Vitamin World is now able to track, market, and promote its products on its website where loyalty points and customer data are synced. This added feature gives customers an incentive to keep buying more products while increasing Vitamin World’s customer loyalty.
THIRD-PARTY MARKETPLACES
With multiple in-store, online, and 3rd-party marketplace sales channels, the seamless integrations helped to deliver the consistent user experience that Vitamin World needed across all its sales channels. All in-store logistics, data from various online touchpoints, and marketplaces across multiple platforms could be properly synced.
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