November 13, 2022 – 10 minute read

Tips to Selling Successfully on TikTok

Thought Leadership, Adobe Commerce

Is your company leveraging TikTok? Chances are, your friends, family, and even competitors are using TikTok. With millions of users on its platform, TikTok gives businesses the opportunity to sell and market their products by reaching a larger audience at scale, producing engaging content for advertisement, and measuring key performance metrics through recorded data and analytics. Learn how to successfully sell your products on TikTok and leverage digital marketing strategies through this platform.

Tips for Selling Successfully

Switch to a Pro account
Allows you to track and measure key metrics and analytics while syncing your website to TikTok and adding business contact information to your profile.

Create content
Generate engaging content to post and market your product to a specific target audience.

Stay consistent and engage with your audience
Continue to post regularly to convert prospects into paying customers.

Partner with influencers
Gain attraction through influencers who can promote your product on their social media.

Promote User Generated Content (UGC)
Encourage consumers to film or create content around your product to increase sales reach.

Explore TikTok’s advertising options
Ensure that your content is being viewed by the right audience through various advertising strategies offered by TikTok’s platform (e.g. branded hashtags, top viewing, in-feed ads, etc.)

TikTok Shop Connector

Selling your products has never been easier with TikTok Shop’s features and capabilities. Sync your eCommerce store with TikTok Shop using Silk’s TikTok Shop Connector so you can start generating leads, increasing revenue, and growing your business. Using this connector, your business can seamlessly connect with TikTok Shop, syncing product information, orders, inventory, and managing returned or refunded items in one place.

Need to connect your eCommerce store to TikTok Shop? Silk Can Help.