2.5 minute read

BigCommerce and B2B Construction: Benefits and Opportunities

BigCommerce is a popular eCommerce platform that can help B2B construction companies up their online game. With BigCommerce, you can build a powerful online store, quickly launch a new website, and create a streamlined shopping experience for your customers.

A construction company can make the most of BigCommerce by customizing its store layout and using flexible design tools to create an intuitive browsing experience. Advanced product customization features let you create product categories and promotions, and easily add product information so customers can browse before making a purchase. BigCommerce allows you to create discount codes and coupons for specific customers, giving them an incentive to return or buy more.

BigCommerce is also designed to make building relationships with your customers easier than ever. Advanced CRM (customer relationship management) tools enable you to store customer information, track customer purchasing behavior, and make data-based decisions. Plus, BigCommerce helps you quickly create and manage loyalty programs that keep customers engaged and coming back for more.

When it comes to marketing, BigCommerce makes it easy to set up and run campaigns. You can create promotional banners and emails to promote new products or promotions, track customer interactions using the integrated analytics dashboard, and even enable retargeting campaigns. Not to mention, BigCommerce is fully integrated with social media platforms, so you can easily share new products or promotions directly with your followers. You can even take advantage of the native Instagram Shopping integration to give your customers an instant shopping experience.

Overall, BigCommerce is a great option for B2B construction companies looking to strengthen their online presence. With powerful customization and marketing tools, BigCommerce can provide online shoppers with a seamless shopping experience and businesses with the insight they need to make data-driven decisions. All your business needs to get started is to sign up for a BigCommerce account and start customizing!

Ready to grow on BigCommerce? Silk Can Help.