YONBO
Building a Smart Companion Robot Brand from the Ground Up on Shopify Plus
End-to-End Shopify Plus Launch from Scratch
Customized, High-Converting PDP Design
Tailored Membership & Subscription Workflow
Scalable Architecture for U.S. Market Entry
Yonbo is an emerging technology brand specializing in advanced smart companion robots, targeting the discerning consumer market in the U.S. By combining sophisticated AI with emotional connectivity, Yonbo aims to deliver products that seamlessly integrate into modern life, establishing a new category within the competitive smart tech sector.
THE CHALLENGE
Building Brand Credibility, Conversion, and Infrastructure from Day One
Yonbo had to rapidly establish brand recognition and market presence from scratch, requiring a sophisticated digital foundation to support its launch. This presented several key challenges: first, the need for building a brand site from the very beginning, as Yonbo had no existing eCommerce infrastructure and needed to develop a fully functional, high-performing independent website capable of achieving both premium branding goals and driving conversion rates. Second, there were high UI/UX standards for the PDPs (Product Detail Pages); given the product’s combination of advanced technology and emotional appeal, this core traffic entry point required a highly sophisticated, conversion-oriented design that effectively balanced storytelling, rich visuals, and intuitive usability. Finally, the brand needed a solution for designing a membership subscription model to strengthen user engagement and ensure recurring revenue, but the brand’s customized subscription logic exceeded the capabilities of Shopify’s native features, necessitating tailored development.
THE SOLUTION
A Fully Customized Shopify Plus Build Designed for Scale and Conversion
Silk Commerce delivered an end-to-end Shopify Plus solution for Yonbo, building their digital presence from the ground up. The project featured a fully customized homepage and PDP design using modular components to balance emotional storytelling with clear product presentation, significantly boosting user engagement and conversion potential.
To support recurring revenue, Silk Commerce developed a tailored membership subscription system. By leveraging Shopify’s subscription APIs and third-party integrations, the team implemented custom logic for flexible billing, automated communications, and renewal reminders. To ensure a premium experience for the U.S. market, the site underwent rigorous performance optimization, focusing on page speed and mobile responsiveness. This partnership enabled Yonbo to achieve a rapid launch on a scalable platform designed for long-term growth.
KEY FEATURES
Successfully built Yonbo’s entire Shopify Plus ecosystem (including all core pages and modules) from the ground up, enabling the brand’s rapid digital launch and immediate U.S. market entry.
Delivered a visually engaging and emotionally resonant Product Detail Page (PDP) through customized design, increasing user dwell time and driving significant conversion rate potential.
Implemented a flexible and automated membership subscription system, fully tailored to the brand’s unique business logic using Shopify APIs and extensions.
Developed a flexible and high-performing Shopify Plus architecture designed to easily support the introduction of future product lines and continued market expansion.
