7-Site Global Migration to Shopify Plus
High-Volume Customer & Transaction Data Integrity
Unified Multi-Site Architecture for Global Scale
SEO Preservation & Organic Traffic Growth
Renogy is a leading global solar panel brand specializing in high-quality, reliable, and affordable solar power products for home, outdoor, and commercial applications. Committed to providing clean and renewable energy solutions, Renogy has established a strong presence and continues to expand its market reach across the world.
THE CHALLENGE
Overcoming Fragmented Infrastructure to Support High-Growth Global Expansion
As Renogy expanded into multiple overseas markets, its legacy system of seven separate BigCommerce sites became a barrier to growth. The fragmented architecture created significant operational complexity and lacked the technical performance needed to handle high traffic volumes. To support this global expansion, Renogy required a meticulous migration of over 600,000 transactions and 500,000 customer records while ensuring minimal loss in SEO value. The challenge lay in consolidating these sites into a robust, scalable platform that could provide a consistent brand experience without interrupting existing organic traffic or business continuity.
THE SOLUTION
A Unified Shopify Plus Platform Built for Performance, Scale, and Global Growth
Renogy partnered with Silk Commerce to migrate and consolidate its seven legacy BigCommerce sites into a unified, high-performance Shopify Plus ecosystem. The implementation focused on building an optimized multi-site architecture that drastically improved operational efficiency and site performance. A critical component was the high-volume migration of all transaction records, customer data, and app information, alongside a consolidated membership system, ensuring a seamless experience for Renogy’s global user base.
To streamline backend operations, Silk Commerce integrated the platform with Renogy’s Order Management System (OMS), creating a single source of truth for global inventory and fulfillment. On the front end, the team developed customized, brand-aligned templates to provide a consistent and premium visual identity across all regions. This transition was supported by an SEO-first migration strategy, which successfully preserved existing search rankings and implemented new optimizations to drive organic traffic growth. By leveraging Shopify Plus, Renogy now operates a stable, scalable digital infrastructure primed for continued global expansion.
KEY FEATURES
A centralized framework on Shopify Plus allows for the efficient management of all 7 international storefronts, streamlining operations and reducing administrative overhead.
Successful migration and preservation of 600,000+ transactions and 500,000+ customers, and the consolidation of the membership system, ensures business continuity and customer loyalty.
A detailed SEO migration plan preserved the sites’ existing search engine value, followed by optimizations to increase organic traffic and improve long-term search performance.
