HASSELBLAD
North America Store Upgrade and Premium Brand Experience on Shopify Plus
Premium UI/UX Redesign for Brand Alignment
Flexible, Modular Content Management System
Conversion-Boosting Features (Bundles & Subscriptions)
Accurate GA4 Tracking & Performance Analytics
Hasselblad is a globally renowned premium camera brand, synonymous with professional-grade imaging, superior craftsmanship, and iconic design. With a heritage rooted in innovation, the brand continues to set the standard for quality and artistic precision in the photography world, operating specialized Shopify-based stores across major global markets.
THE CHALLENGE
Aligning a North American Commerce Experience With a Global Premium Brand Vision
To align with its evolving global strategy, Hasselblad required a significant upgrade to its North American Shopify store. The legacy platform suffered from an outdated design and brand misalignment, failing to convey the brand’s premium, professional image. Beyond aesthetics, functional limitations such as the lack of bundled purchasing and subscription options hindered marketing performance and user growth. Furthermore, a suboptimal mobile user experience and complex GA4 tracking issues made it difficult for the brand to provide a seamless shopping journey and accurately attribute marketing channels. These obstacles required a comprehensive digital overhaul to meet the high standards of Hasselblad’s professional clientele.
THE SOLUTION
A Comprehensive Shopify Plus Upgrade Built for Brand, Conversion, and Accuracy
Silk Commerce delivered a comprehensive Shopify Plus upgrade for Hasselblad’s North America store, optimizing the digital experience through design, functionality, and system integration. The project featured a full visual upgrade, with a customized theme that improved layout and interaction logic to reflect Hasselblad’s premium brand identity. A modular content management system was also implemented, allowing the brand team to easily manage product displays and marketing campaigns using configurable components.
To drive growth, Silk Commerce introduced conversion-focused features such as bundled purchasing and improved product recommendations. On the technical side, the team ensured data accuracy by successfully implementing GA4 tracking in collaboration with a third-party provider, enabling precise channel attribution. Finally, the site underwent rigorous cross-device optimization and testing to ensure a high-performance, stable experience across the North American market.
KEY FEATURES
A full UI/UX redesign successfully aligned the store with Hasselblad’s premium, minimalist, and professional brand identity, providing a best-in-class digital presence.
Flexible content modules enable the brand team to execute marketing campaigns faster and manage site content more efficiently with minimal technical dependency.
Implementation of features like bundled purchasing, subscription options, and sophisticated product recommendation modules provides a more complete and engaging shopping experience.
GA4 tracking was collaboratively deployed with a third-party provider, ensuring reliable data for marketing analysis, proper channel attribution, and performance measurement.
