COLLECTIVE BEAUTY BRANDS
Seamless Site Migration From Shopify to BigCommerce
Platform Migration to BigCommerce
Shared Multi-B2B Brand Cart Experience
Personalized B2B Experiences and Features
Collective Beauty Brands recently launched two brands, Back of Bottle (BOB) and Color Space. Color Space is a hair color brand that is focused on providing innovative, high-quality hair dye options with a focus on sustainability while Back of Bottle offers a range of products for everyday hair made with clean and green ingredients.
THE CHALLENGE
Creating a Streamlined B2B Buying Experience Across Multiple Brands
With the launch of Back of Bottle and Color Space, they needed a robust B2B eCommerce platform that could seamlessly merge both brands under one digital ecosystem and provide them with the core B2B features and functionality they needed to optimize the business operations. Their goal was to create a personalized and streamlined B2B shopping experience that would cater to the unique needs of both brands while driving efficiency and maximizing their sales potential. Looking to digitally transform their company and improve the B2B buying experience for their customers, Collective Beauty Brands sought out a full-service digital agency and a trusted and reliable eCommerce platform to help execute their vision and position their brands for long-term success.
THE SOLUTION
A Unified B2B eCommerce Platform Powered by BigCommerce
Collective Beauty Brands successfully launched on a sophisticated, user-centric eCommerce platform that seamlessly integrates both Back of Bottle and Color Space into a single, cohesive website. After migrating from Shopify to BigCommerce, Collective Beauty Brands gained access to all the advanced B2B functionalities they needed, including customer groups, corporate account management, price lists, and more. Their website’s new B2B shared cart experience, allows buyers to shop and purchase from both brands and add all items into one shared cart for checkout – streamlining the ordering process. A seamless integration with NetSuite utilizing Celigo allowed Collective Beauty Brands to ensure all their customer, order, and product data were accurate and in sync between their eCommerce site and their ERP system.
KEY FEATURES
Collective Beauty Brands migrated their eCommerce site from Shopify to BigCommerce, gaining access to advanced B2B functionalities and capabilities that enhance efficiency, personalization, and scalability.
The Collective Beauty Brands website now has a shared multibrand cart experience across both brands, allowing shoppers to seamlessly add and purchase products from Back to Bottle and Color Space and include them in one shared cart.
From providing quick ordering tools to implementing tiered pricing and access permissions, Collective Beauty Brands delivers a highly personalized B2B experience throughout the website, tailoring the shopping journey to each buyer’s needs.
