CHASE CORPORATION
Scalable B2B Site Using BigCommerce, Catalyst, and Makeswift
Headless Storefront Built on Catalyst, Hosted on Vercel
Visual Content Management via Makeswift
Quick Site Launch, Low TCO
Modern, Responsive UI Tailored for B2B Growth
Founded in 1946, Chase Corporation is a leading manufacturer of protective materials designed for high-reliability applications. The company produces industrial coatings, tapes, adhesives, and sealants under a portfolio of trusted, industry-recognized brands.
THE CHALLENGE
Building an Online Presence from the Ground Up to Meet B2B and B2C Demand
Looking to kickstart its online presence rapidly, Chase Corporation (Chase Corp) saw the increasing demand for a digital transformation to grow online sales and new customer acquisition. Previously, Chase Corp did not have an established site for selling online to B2C and new customers. To both revolutionize their customer experience while also meeting expectations, Chase Corp sought out a full-service digital agency capable of delivering a best-in-class eCommerce experience and scalable online storefront.
THE SOLUTION
A Scalable, High-Performance eCommerce Platform Built for Growth
Chase Corp partnered with Silk Commerce to launch a modern eCommerce website powered by BigCommerce B2B Edition and a next-generation technology stack, including Catalyst, Makeswift, and Vercel. Delivered in just four months, the site was built with a strong focus on user experience and performance. Catalyst and Vercel provide the headless architecture for a high-speed storefront, while Makeswift enables easy content management across CMS pages and Product Detail Pages. New UI enhancements—such as a distributor locator and customer portal—make it easier for users to find products, place orders, and access key account information. With this new platform, Chase Corp now has a scalable eCommerce foundation built to serve both new and existing customers.
KEY FEATURES
Chase Corp’s new site uses a headless storefront built using Catalyst and Vercel. With its flexible and modern framework, Chase Corp was able to streamline its operations and launch its site rapidly.
For seamless and effortless content management, Makeswift was used as full CMS for Chase Corp’s new site, now allowing the team to create visual pages directly without headaches.
Using BigCommerce’s B2B tech stack of Catalyst, Makeswift, and Vercel, Chase Corp was able to quickly launch its site in four months, reducing total cost of ownership and time-to-market.
Chase Corp’s new site is tailored to the buyer’s experience, featuring an Advanced Product Search for easier discovery and a new customer portal to track orders and access invoices. These enhancements streamline the purchasing process for new and returning customers.
