Replatform from Sterling Commerce to BigCommerce B2B Edition
Hundreds of Microservice Integrations
Global Expansion
As one of the top five life science companies in the world with over 70 years of experience and expertise, Bio-Rad has grown to become the leading developer and manufacturer of products for the life sciences and clinical diagnostic industries across the globe.
THE CHALLENGE
Overcoming Platform Limitations to Scale eCommerce and Enhance User Experience
Unable to efficiently handle the immense number of transactions, orders, and interactions that occur on their website daily through its existing solution, Bio-Rad acknowledged the need to migrate to a new platform. The lack of flexibility in conducting their eCommerce, creating enticing promotions for their customers, accurately portraying their products’ prices, and fully integrating various third-party platforms inhibited Bio-Rad from delivering an exceptional user experience. The company needed a solution that would deliver a great cart and checkout page experience and optimize backend operations. Bio-Rad sought out a B2B solution capable of meeting all their eCommerce website expectations and requirements.
THE SOLUTION
A Global B2B eCommerce Transformation Powered by BigCommerce and Headless Architecture
For a truly comprehensive solution that supports Bio-Rad’s eCommerce journey and meets their robust needs and requirements, Silk completed the migration over to BigCommerce B2B Edition complete with a fully headless cart and checkout experience. With a seamless migration of Bio-Rad’s extensive customer base of almost 100K companies, the team could now take advantage of B2B buyer roles and permissions including Super Admins and Junior Buyers and set relevant workflows for monetary budgets and approval processes. With BigCommerce at the core, Silk incorporated hundreds of microservice integrations including AzureAD for user SSO, Drupal for CMS content, Paymetric for credit card transactions, Marketo, ATOM, and Adobe Analytics for marketing, analytics and data collection, Oracle CPQ for quote management, and SAP for the ERP. Enabling localized experiences on its newly launched site while servicing 140 countries with 32 currencies and in 10 languages across 6 continents now allows Bio-Rad to successfully conduct eCommerce globally and solidifies its status as true global leader in the life sciences industry.
KEY FEATURES
Bio-Rad’s extensive and complex customer base was successfully migrated to BigCommerce B2B Edition, taking full advantage of the Company-User structure complete with Super Admins, Junior Buyers, monetary budgets, and approval processes.
With BigCommerce at the core, Bio-Rad’s site is integrated with many other services including SAP for ERP, Oracle CPQ for quote management, Marketo, ATOM, and Adobe Analytics for marketing analytics, and data collection, Drupal for CMS content, and much more.
Leveraging powerful tools to tackle localized site content and channels, Bio-Rad has a truly global presence. With customers in 6 continents, the site now serves 140 countries with 32 currencies and in 10 languages.
