Seamless Global Authentication with Shopify Multipass SSO
Centralized Data Synchronization with CRM & ERP Integration
Front-End Experience for Membership and Marketing Optimization
Aqara is a leading smart home brand that specializes in smart products that enhance comfort, security, and energy efficiency. As one of the largest smart home solution providers in China, Aqara continues to expand beyond its domestic market, offering innovative technology that is sleek and designed to integrate within modern living environments.
THE CHALLENGE
Preparing Aqara’s Digital Ecosystem for Worldwide Reach
With a rapidly expanding global presence, Aqara needed a robust direct-to-consumer website that was capable of supporting large-scale operations across multiple regions around the world, including the Americas and Europe. As the brand expanded internationally, its existing digital infrastructure needed to evolve to handle significant growth in both traffic and transaction volume.
The new website needed to accommodate increasing user activity and order volumes while maintaining a smooth, consistent experience across the globe. In addition to performance and scalability, Aqara also sought a modern, intuitive, and seamless user experience that reflected its reputation for innovation in the smart home industry.
THE SOLUTION
Delivering a Unified Global Commerce Solution
Aqara partnered with Silk Commerce to build an in-depth, fully integrated framework that is tailored to their direct-to-consumer global expansion utilizing Shopify. Aqara’s new site features a SSO login, allowing users to easily log in across Aqara’s online ecosystem through Shopify Multipass. In addition, Aqara’s new site features system integrations with their CRM and ERP systems. This allows Aqara to unify and manage their user and product information, improving operational efficiency and data accuracy. Aqara’s new site comes with a modern redesign, alongside a customized front-end experience to support membership systems and marketing functions to deliver a personalized customer experience. Utilizing Shopify and the partnership with Silk Commerce, Aqara now has a new website that positions Aqara for their global expansion.
KEY FEATURES
Using Shopify Multipass, Aqara’s new site has a unified single sign-on (SSO) system, allowing users to access Aqara’s entire online ecosystem with one, secure login.
Aqara’s new site is integrated with their CRM and ERP systems, creating a single source of truth for their user, order, and product data.
With a fully customized front-end design, Aqara is seamlessly integrated with membership and marketing functionalities. Their new site now supports various membership avenues and marketing campaigns designed to enhance the engagement and user experience.
