AIMER
Rebuilding Luxury: Aímer’s Unified Membership & Multi-Site Commerce Powered by Shopify Plus
Customized UX Design and Development
Unified Membership Center
Multi-Site Architecture on Shopify Plus
Marketing Optimization and Integration
Aímer is a leading luxury apparel brand known for its high-quality lingerie, loungewear, and lifestyle collections. Founded in China, Aímer has grown into an international fashion group with a strong presence across global markets. The brand’s mission is to deliver products that spread love and beauty worldwide.
THE CHALLENGE
Tackling the Need for Scalability, Consistency, and Multi-Site Performance
Aímer needed a robust muti-site direct-to-consumer platform capable of supporting its growing online operations. The company wanted to build a website that adhered to the growth of its brand, requiring upgrades to its website infrastructure, consistent brand identity, enhanced UI/UX design, and the integration of advertising, SEO, and membership systems. The team looked for a platform that adhered to its multi-site development to improve overall user retention while creating a seamless, cohesive experience between different types of users.
THE SOLUTION
Building a Cohesive Multi-Site Platform Powered by Shopify Plus
Working alongside Silk Commerce, Aímer successfully built a fully optimized, multi-site eCommerce ecosystem powered by Shopify Plus. The new site was designed to focus primarily on technology and experience, ensuring a premium brand experience and a unified storefront. Aímer’s new site features a customized UI/UX design that is aligned with its premium branding to create a fresh, elegant, and immersive shopping environment. To further provide brand consistency across all sites, Aímer’s site is built with a reusable, multi-site framework, enabling localized content management and streamlined operations. In addition, the new site includes a unified membership hub, unifying user data, loyalty points, and membership benefits under one ecosystem. Aímer’s new site also integrated marketing operations such as SEO and paid media data, delivering powerful insights to provide personalized communications and strategies for its users. By partnering with Silk Commerce, Aímer now has a premium website experience built on Shopify Plus that enhances the overall brand and user experience.
KEY FEATURES
Aímer’s new site is redesigned to align with its premium branding, elevating the company’s digital presence with a modern and luxury design.
A centralized, online membership ecosystem that is integrated with its offline system to unify user data, points, and membership benefits.
Utilizing Shopify Plus, Aímer’s new site is equipped with a scalable multi-site framework that allows for streamlined operations.
Optimized SEO and paid media structure to support performance tracking and analysis. Aímer’s new site is also implemented with an advanced marketing automation to boost retention and user loyalty.
