Content Stack vs. Contentful vs. HubSpot: The 2025 Enterprise Showdown
3 min read ● Silk Team
The Rise of Headless CMS: Choosing the Right Platform for 2025
In an era where digital presence defines brand success, companies are shifting toward advanced content management solutions to meet growing demands. The need for systems that are flexible, scalable, and secure—while delivering seamless content across every channel—has put the spotlight on headless CMS platforms.
Top contenders in this space include Content Stack, Contentful, and HubSpot. Each offers unique strengths that cater to modern business needs. This guide compares them across five key areas: flexibility, omnichannel delivery, performance, scalability, and security—to help determine which platform fits your 2025 tech stack best.
But first, a quick refresher.
What is a Headless CMS—and Why Does It Matter?
Unlike traditional CMS platforms that bundle the backend (content repository) with the frontend (presentation layer), a headless CMS decouples these elements. This allows content to be created and managed independently of how and where it’s displayed—whether on a website, mobile app, IoT device, or voice assistant.
By delivering content via APIs, headless CMS solutions offer:
- Greater flexibility in frontend design
- Faster content deployment across channels
- Streamlined workflows for development and marketing teams
Now, let’s dive into how each platform compares.
Content Stack: The Enterprise-Focused Innovator
Flexibility & Omnichannel Delivery
Content Stack is designed for enterprise-grade digital operations. Its strength lies in modular content modeling, which allows marketers and developers to create reusable content blocks for a wide range of digital channels—from websites and mobile apps to smart devices.
Key capabilities:
- API-driven architecture for seamless integration with front-end technologies
- Built for consistency and adaptability across all platforms
Performance & Scalability
As a cloud-native solution, Content Stack ensures high-speed content delivery through a global CDN. Its microservices-based structure enables horizontal scaling—essential for brands facing rapid growth or traffic surges.
Security
Content Stack supports robust enterprise-level protections:
- Role-Based Access Control (RBAC)
- Single Sign-On (SSO)
- Two-Factor Authentication (2FA)
It also meets GDPR and SOC 2 Type II compliance standards, making it a solid choice for regulated industries.
Contentful: The Developer Favorite with Enterprise Power
Flexibility & Omnichannel Delivery
Contentful provides a developer-first environment, with intuitive content modeling and robust APIs that allow teams to build across a variety of digital experiences.
Highlights:
- Supports modern frontend frameworks and third-party integrations
- API-first model ensures content is effortlessly delivered across devices—from mobile to AR and voice assistants
Performance & Scalability
Contentful’s use of GraphQL and a globally distributed CDN makes it highly performant, even under heavy traffic. Its scalable pricing and modular infrastructure make it suitable for both mid-sized companies and enterprise organizations.
Security
Security features include:
- Data encryption (in transit and at rest)
- SSO via SAML
- Comprehensive audit logs
- Compliance with global data protection standards
HubSpot: The All-in-One Marketing Powerhouse
Flexibility & Omnichannel Deployment
While not a pure headless CMS, HubSpot’s CMS Hub bridges the gap by combining powerful content tools with marketing automation and CRM capabilities. It’s particularly valuable for marketing teams looking to align content strategy with lead generation and customer engagement.
What sets HubSpot apart:
- Personalized content powered by customer data
- Integrated workflows for marketing, sales, and content management
Performance & Scalability
Built on a reliable cloud infrastructure and global CDN, HubSpot ensures fast page load speeds and supports growing campaigns and contact databases without slowing down performance.
Security
HubSpot prioritizes enterprise security through:
- Secure data centers and infrastructure
- Compliance with SOC 2 Type II and GDPR
- User-level permission management
Head-to-Head Comparison
| Feature | Content Stack | Contentful | HubSpot |
|---|---|---|---|
| Flexibility | Enterprise-grade modularity with full tech stack freedom | Developer-centric APIs and framework support | Integrated with CRM and marketing automation tools |
| Omnichannel Delivery | API-first, reusable content blocks across platforms | Streamlined content delivery across all touchpoints | Personalized content via marketing funnel integration |
| Performance | Cloud-native with global CDN for fast delivery | GraphQL support and rapid content fetch | Optimized global CDN performance |
| Scalability | Microservices architecture for elastic growth | Modular plans for mid-to-enterprise scale | Supports growing content and campaign complexity |
| Security | RBAC, SSO, 2FA, GDPR, SOC 2 compliance | SSO, encryption, full audit trail | Granular controls, compliance certifications |
Final Thoughts
Choosing the right headless CMS depends on your company’s digital goals, team structure, and growth plans.
Content Stack is a top pick for enterprises that demand structure, scalability, and high performance.
Contentful is ideal for teams with strong developer resources seeking full frontend freedom.
HubSpot offers a well-rounded platform for marketers looking to integrate content with customer journeys and automation.
As content complexity grows in 2025 and beyond, investing in the right headless CMS will be critical for staying ahead in an omnichannel, digital-first world.