Generative Engine Optimization: Boost Your AI SEO Strategy

Generative Engine Optimization: Boost Your AI SEO Strategy 3 min read ● Silk Team Essentially, Generative Engine Optimization (GEO) refers to the strategic use of generative AI technologies to optimize content creation and improve search engine rankings. The "generative" component emphasizes the use of advanced AI models, such as GPT, DALL·E, or other deep learning [...]

Fundamentals of Building an Effective AI SEO Strategy

Fundamentals of Building an Effective AI SEO Strategy 3 min read ● Silk Team In today’s rapidly changing digital landscape, integrating artificial intelligence (AI) into your search engine optimization (SEO) strategy is no longer a luxury, but a necessity. AI SEO uses machine learning algorithms and data analytics tools to more effectively optimize websites, understand [...]

SEM vs. SEO: Understanding the Differences and Benefits

September 15, 2023 – 3 minute read SEM vs. SEO: Understanding the Differences and Benefits Thought Leadership, SEO In the world of digital marketing, two essential strategies to enhance online visibility and drive traffic to websites are Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While they both aim to increase website visibility in [...]

Getting Started with Search Engine Optimization (SEO) for eCommerce

August 17, 2021 – 7 minute read Getting Started with Search Engine Optimization (SEO) for eCommerce Digital Marketing, SEO, Thought Leadership Whether you’re just getting started online or the owner of multiple sites, search engine optimization (SEO) matters. Following SEO best practices positively impacts your performance in organic search results which helps more users discover [...]