Reducing Customer Friction with Epicor and BigCommerce Integration

3 min read ● Silk Team

Reducing Customer Resistance: How Integration Improves Real-Time Pricing and Inventory Accuracy

In today’s rapidly evolving e-commerce environment, customer experience is crucial. Customers expect a seamless and frictionless interaction, whether they’re browsing products, checking prices, or confirming availability. For companies looking to stay competitive, reducing customer resistance by providing accurate, real-time information is crucial. One of the most effective ways to achieve this is through strategic integration, especially between trusted ERP systems like Epicor and advanced e-commerce platforms like BigCommerce. In this article, we’ll discuss how integrating Epicor with BigCommerce improves real-time pricing and inventory accuracy, ultimately reducing customer resistance and increasing sales.

Understanding Customer Resistance in E-Commerce

Customer resistance refers to anything that slows down or complicates the purchasing process, whether it’s an outdated price, inaccurate inventory, or delayed checkout. When customers encounter these issues, they’re likely to abandon their carts, search for competitors, or leave negative reviews, negatively impacting both revenue and brand reputation. Ensuring your e-commerce site provides accurate, up-to-date pricing and inventory levels prevents common friction points. Customers want to know upfront whether a product is available and at what price, without having to wait for confirmation or encounter errors during checkout.

The Role of Epicor ERP

Epicor is an industry-leading enterprise resource planning (ERP) software, preferred by mid- to large-scale manufacturers and distributors for its comprehensive functionality. It manages critical business operations, including inventory management, pricing strategies, purchasing, and order processing. Epicor’s dynamic pricing tools and inventory tracking provide companies with centralized, up-to-date data on product availability and costs. However, Epicor’s true potential comes when integrating with e-commerce platforms, where transactions happen in real time.

Why BigCommerce?

BigCommerce is a scalable and flexible e-commerce platform that allows businesses to easily create personalized online stores. It supports a variety of integrations and API connections, enabling seamless communication with back-end systems like Epicor. For retailers using BigCommerce, the ability to pull real-time data from Epicor means customers always see the most accurate prices and available inventory. This synchronization eliminates cross-selling and pricing errors that often occur when systems operate independently.

How the Epicor and BigCommerce Integration Reduces Customer Friction

 

• • Real-time price updates
    With the integration, any price changes made in Epicor—due to promotions, volume discounts, or supplier costs—are instantly displayed on the BigCommerce website. Customers see accurate prices without delay, avoiding errors or misunderstandings that could otherwise lead to cart abandonment.

 

• • Accurate Inventory View
    Inventory levels fluctuate constantly, especially for high-demand items. This integration allows BigCommerce to display real-time inventory data pulled from Epicor’s inventory module. This real-time accuracy prevents customers from ordering items that are actually out of stock, reducing order cancellations and increasing customer confidence.

 

• • Simplified Order Processing
    When an order is placed in BigCommerce, information is immediately sent to Epicor, updating inventory and financial data. This continuous cycle keeps inventory levels up to date and helps fulfillment teams fulfill orders on time, which is crucial for maintaining customer satisfaction.

 

• Increased Customer Trust and Loyalty
  Accurate pricing and inventory data promote a smooth shopping experience. When customers are confident that the information displayed is reliable, their trust increases, which translates into increased repeat purchases and long-term loyalty.

 

Implementing Integration Best Practices

To maximize benefits, companies should follow these best practices when integrating Epicor and BigCommerce:

• • Use middleware or APIs for seamless communication: Use integration platforms or custom API connectors designed for Epicor and BigCommerce to ensure seamless data exchange.

 

• • Monitor and test connections regularly: Ensure uninterrupted and accurate data flow by monitoring integration status and running tests after system updates.

 

• Train teams on system capabilities: Equip sales, customer service, and fulfillment teams with the knowledge of the integrated system to leverage its full potential.

 

Conclusion

Reducing friction with customers is crucial in today’s competitive e-commerce environment. The integration between Epicor ERP and BigCommerce e-commerce platforms plays a key role in providing up-to-date pricing and inventory information, a key factor in improving the customer experience. With this integration, companies not only increase operational efficiency but also build stronger, trusting relationships with their customers, leading to sustainable growth and success. If your company is striving to streamline operations and reduce friction in e-commerce, the Epicor-BigCommerce integration could be the breakthrough you need. Ready to improve customer experiences with real-time accuracy? Start integrating your ERP and e-commerce platform now.