Personalized B2B Pricing with Shopify Epicor P21 Integration

3 min read ● Silk Team

Custom B2B Pricing on Shopify with Epicor Kinetic Integration

In the ever-changing world of eCommerce, B2B companies are constantly looking for innovative ways to provide their customers with a seamless and personalized shopping experience. One of the most effective strategies for driving customer satisfaction and loyalty is price customization. For businesses running on Shopify, integration with robust Enterprise Resource Planning (ERP) systems like Epicor Kinetic and Epicor Prophet 21 (P21) can revolutionize custom B2B pricing, ensuring efficiency, accuracy, and scalability.

Why B2B Price Customization Matters

Unlike B2C pricing, B2B pricing requires nuance. B2B buyers often expect quotes that reflect negotiated discounts, volume pricing, customer-specific pricing strategies, or contract terms. Without personalized pricing, companies risk losing customers to competitors who can better meet their customers’ expectations. Personalized pricing also improves customer retention, builds trust, and simplifies complex ordering processes. For businesses using Shopify as their ecommerce platform, integrating personalized pricing capabilities, powered by Epicor Kinetic or Epicor P21 systems, allows them to efficiently automate and scale personalized pricing strategies.

Understanding the Shopify Epicor P21 Integration

Shopify is known for its intuitive platform that supports extensive customization and scalable sales channels. However, for B2B businesses with complex pricing models and demanding inventory management requirements, Shopify on its own may lack advanced ERP capabilities. This is where Shopify’s integration with Epicor ERP systems, such as Epicor Kinetic or Epicor Prophet 21, comes in handy. Epicor Kinetic is a cloud-based ERP designed for manufacturing and distribution companies, with advanced capabilities for inventory management, purchasing, production, and financials. Epicor P21, on the other hand, is an ERP solution with a strong focus on wholesale distribution, with robust pricing and order management modules.

A seamless Shopify Epicor P21 integration or the Shopify Epicor Kinetic integration enables real-time synchronization of product data, inventory, and, importantly, customer-specific pricing information between the ERP and the Shopify store.

How Custom B2B Pricing Works with the Shopify Epicor P21 Integration

• Customer-Specific Pricing Rules: Epicor ERP allows businesses to set up multiple price lists, discounts, and policies for different customers or industries. These rules are automatically pushed to the Shopify store through the integration, so customers only see the prices relevant to their account when they log in.
• Volume and Tier Discounts: Thanks to the integration, volume pricing agreements defined in Epicor are dynamically applied in Shopify during checkout. This means large orders automatically reflect their corresponding tier prices, improving accuracy and reducing the need for manual quoting.
• Contractual and Promotional Pricing: Epicor can manage complex contractual pricing and promotions tied to customer groups or order types. When connected to Shopify, these pricing strategies are reflected in the in-store experience, allowing shoppers to take advantage of negotiated offers without confusion.
• Real-time inventory and price updates: The integration ensures that inventory levels and price changes are synced in real time, minimizing the risk of overselling or displaying outdated prices. This is crucial for maintaining trust and operational efficiency.

Benefits of B2B Custom Pricing with the Shopify Epicor P21 Integration

• Improved Customer Experience: Customers see personalized prices and promotions, helping build loyalty and increase order frequency.
• Operational Efficiency: Automated synchronization reduces manual errors, eliminates duplicate data entry, and speeds up order processing.
• Scalability: As your business grows, the integration supports complex pricing models and larger customer bases at no additional cost.
• Data-Driven Insights: The integration provides valuable data analytics on customer purchasing behavior, informing future pricing strategies.

Conclusions

For B2B businesses using Shopify for their ecommerce needs, integrating with Epicor Kinetic or Epicor P21 is an innovative approach to price customization. This integration combines advanced ERP functionality with the flexibility of the Shopify platform, enabling businesses to offer the right prices to the right customers at the right time. If you’re looking to optimize your B2B ecommerce performance, price matching, enabled by a robust Shopify Epicor P21 integration, is a crucial strategy to consider. It not only increases your competitive advantage but also fosters stronger, long-lasting relationships with your customers.