Personalize B2B eCommerce with Epicor ERP Data in BigCommerce
3 min read ● Silk Team
In today’s rapidly evolving B2B landscape, personalization is no longer a luxury; it’s a necessity. Buyers expect personalized experiences that streamline the buying process, present relevant products, and simplify complex workflows. For B2B companies using BigCommerce as their e-commerce platform, integrating Epicor ERP data can transform the way they interact with customers, delivering a truly personalized digital experience.
In this blog post, we explore practical strategies for leveraging Epicor ERP data to personalize B2B e-commerce experiences on BigCommerce. This can help you build deeper relationships, increase revenue, and improve customer satisfaction.
Why Personalization Matters in B2B E-Commerce
Unlike B2C, B2B buying cycles are longer and often involve multiple stakeholders and customized pricing structures. Personalization in B2B e-commerce means providing relevant product recommendations, pricing, order history, and account information tailored to the customer’s specific needs. By leveraging ERP data, companies gain a comprehensive view of their customers, enabling more precise segmentation and targeted marketing initiatives.
The Benefits of Combining Epicor ERP and BigCommerce
Epicor ERP is a robust enterprise resource planning solution for optimizing operations in manufacturing, distribution, and service companies. It stores important customer data such as purchase history, credit limits, price levels, and inventory availability. BigCommerce, on the other hand, offers a flexible and scalable SaaS e-commerce platform optimized for B2B and B2C sales.
Once integrated, Epicor ERP and BigCommerce provide a seamless data flow that enables personalized experiences based on real-time business data.
Steps to Personalize B2B E-Commerce with Epicor Big Commerce Data
1. Synchronize Customer Profiles and Segmentation
Start by synchronizing detailed customer data from Epicor ERP with your BigCommerce store. This data includes:
- Customer hierarchy and relationship type
- Purchase frequency and volume
- Credit terms and payment history
By segmenting your customers using this data in BigCommerce, you can tailor content, pricing, and promotions specifically to each segment—whether they’re a preferred customer with exclusive discounts or a volume buyer with wholesale pricing.
2. Leverage Dynamic and Contract Pricing
One of the key benefits of integrating Epicor ERP with BigCommerce is the ability to dynamically display contract-specific pricing in your store. Instead of generic price tags, buyers see pre-negotiated prices with their company. This minimizes confusion and manual tracking.
This level of transparency and personalization speeds up the purchase decision and builds trust.
3. Display Real-Time Inventory and Availability
Nothing frustrates a B2B buyer more than ordering products and then finding out they’re out of stock. Synchronizing inventory data from Epicor ERP with BigCommerce ensures that availability is displayed accurately and up-to-date to your customers. You can also personalize product recommendations based on inventory levels or suggest alternative products if a preferred item is out of stock.
4. View Order History and Reorder Options
By transferring order history from Epicor ERP to BigCommerce, customers can easily view past orders and quickly reorder frequently purchased items. This feature simplifies repeat purchases, reduces friction, and strengthens customer loyalty. It also helps your sales team identify upselling and cross-selling opportunities.
5. Leverage ERP-Based Promotions and Discounts
With Epicor ERP data, you can implement targeted promotions based on customer behavior and historical data. For example, automatically offer customers quantity-based discounts when they reach certain order values, or create custom coupon codes tied to the contract terms stored in your ERP system.
Best Practices for a Successful Integration
- Choose the Right Middleware or Connector: Use reliable integration tools that ensure seamless, real-time synchronization between Epicor ERP and BigCommerce.
- Maintain Data Hygiene: Regularly review and cleanse customer data in Epicor to avoid inaccurate personalizations.
- Test and Repeat: Use A/B testing for personalized experiences to refine messages and offers based on customer response.
- Focus on the User Experience: Ensure custom features are intuitive and add value rather than complexity.
Final Thoughts
When personalizing the B2B e-commerce experience with Epicor Big Commerce data isn’t just about technology; it’s also about creating meaningful interactions that drive business growth. By effectively leveraging your ERP data, you can offer personalized pricing, relevant product recommendations, and streamlined ordering processes that meet your customers’ specific needs. In an increasingly competitive market, this depth of personalization can mean the difference between losing customers to the competition or retaining them long-term. Leverage the power of the Epicor and BigCommerce integration today to create B2B experiences that truly engage and convert. Ready to transform your B2B e-commerce approach with Epicor and BigCommerce? Start integrating your data streams and watch your customer satisfaction and revenue soar!