How Manufacturers Scale Multi-Storefront Ecommerce with Acumatica ERP

3 min read ● Silk Team

Retailers have moved away from selling through one single sales channel. Many retailers today operate:

• A retail storefront for direct-to-consumer (DTC) sales
• A wholesale/business-to-business (B2B) sales portal
• Multiple distributor-specific storefronts
• Multiple international storefronts
• Integrations with marketplace providers

Managing multiple sales storefronts without a centralized method for operational control can create problems in managing inventory, setting consistent prices, and producing accurate financial statements.

In response to these challenges, many retail businesses use Acumatica as the operational hub for their multi-storefront DTC eCommerce business model.

How it works — and why it is scalable.

Management of Inventory Across Multiple Storefronts

Inventory complexity increases significantly when stock resides within shared warehouse facilities and is accessed by multiple storefronts.

Retailers often manage raw materials and work-in-process (WIP) inventory in addition to finished goods. These may be located in multiple warehouses, and some products may be drop-shipped directly to consumers.

Acumatica’s inventory module consolidates inventory data and displays accurate stock levels across all storefronts, whether those storefronts are built using Shopify, BigCommerce, or custom solutions.

The benefits include:

• Real-time or near real-time stock visibility
• Reduced overselling across channels
• Improved demand forecasting accuracy
• More precise production planning for finished goods

Effective inventory management ensures retailers can meet anticipated demand while minimizing stockouts and excess inventory.

Setting Pricing Structures per Storefront

Businesses operating multiple storefronts often serve different customer groups, including:

• Direct-to-consumer (retail) customers
• Wholesale customers
• Regional distributors
• Enterprise contract customers

Each group may require:

• Tiered pricing
• Contract pricing
• Volume discounts
• Geographic pricing rules

Acumatica centralizes pricing logic and applies the appropriate pricing structure to each storefront as required.

Benefits:

• Maintained profit margins
• No duplication of pricing rules across platforms
• Consistent pricing governance

Automating Fulfillment of Orders Across Storefronts

Different storefronts often require distinct fulfillment processes. For example:

• DTC orders ship directly to consumers via parcel carriers
• Wholesale orders ship palletized via freight carriers
• International orders require customs documentation

With ERP integration:

• Orders flow directly from storefronts to Acumatica
• Fulfillment rules trigger automatically based on order type
• Shipping instructions are sent to the warehouse
• Shipping confirmations are sent to customers

Automated fulfillment reduces manual coordination and improves speed and accuracy across all storefronts.

Supporting Global Expansion and Multi-Entity Operations

Retailers expanding internationally must manage:

• Multiple legal entities
• Different tax jurisdictions
• Multi-currency transactions
• Region-specific product catalogs

Acumatica aggregates financial data across entities to ensure:

• Accurate inter-company accounting
• Consistent financial reporting
• Tax compliance
• Streamlined month-end close processes

This centralized reporting capability enables scalable global expansion.

Providing Visibility into Performance of All Storefronts

Without centralized reporting, retailers must manually compile performance data from each storefront, including:

• Revenue by channel
• Inventory turnover
• Profitability by customer segment
• Fulfillment performance metrics

Acumatica integrates storefront data into a single reporting environment, providing real-time visibility into performance across all channels.

Benefits:

• Better-informed production decisions
• Data-driven pricing adjustments
• Clear profitability analysis by channel

Eliminating Operational Complexity as New Storefronts Are Added

Adding new storefronts increases revenue opportunities—but also operational complexity. With a well-designed Acumatica eCommerce integration, this complexity is minimized.

A properly designed integration enables:

• Clear data ownership
• Automatic real-time inventory synchronization
• Automatic posting of financial transactions
• Error monitoring and notification alerts
• Scalable API architecture

When new storefronts are added, they become incremental revenue sources rather than operational burdens.

Conclusion

For retailers, multi-storefront eCommerce is both a marketing strategy and an operational challenge.

Acumatica ERP provides the operational control required to:

• Manage inventory complexity
• Support differentiated pricing models
• Automate fulfillment workflows
• Aggregate financial reporting
• Scale globally with confidence

When Acumatica operates your eCommerce ecosystem, each storefront becomes part of a unified operational system rather than a disconnected revenue stream.

This is how retailers transform multi-channel complexity into scalable, sustainable growth.