Streamlined ERP Integration with ShopHive.AI
Modern Visual Redesign & Improved UX
Enhanced B2B Functionality
Sawbones, a division of Pacific Research Laboratories (PRL), is a global leader in medical simulation models. For over four decades, Sawbones has pioneered the use of realistic anatomical replicas for orthopedic and medical education, research, and product development. Sawbones’ models accurately simulate the tactile properties of bone, providing a trusted standard for “hands-on” surgical training and education worldwide.
THE CHALLENGE
Bridging the Gap Between Product Excellence and Digital Experience
Sawbones faced the pressing need for a comprehensive digital transformation. The company’s existing eCommerce platform no longer met the sophisticated expectations of modern B2B buyers, which created a visual and functional gap between its high-quality products and its online storefront.
The Sawbones team needed a robust B2B solution to manage complex operations, including real-time pricing, multi-user accounts, and seamless data synchronization across its technology stack. To support its continued growth and meet the demands of the modern digital landscape, the company sought a full-service digital eCommerce agency capable of building a sophisticated B2B storefront that would integrate smoothly with its existing business processes.
THE SOLUTION
A Unified Digital Ecosystem with BigCommerce & ShopHive.AI
Partnering with Silk Commerce, Sawbones successfully transitioned to BigCommerce B2B Edition, gaining a fully integrated solution with ShopHive.AI. The comprehensive solution included a full-site redesign that is focused on the user experience, creating a seamless bridge between sophisticated medical products and streamlined digital commerce. The key was taking enterprise-level complexity and making it feel effortless for its customers. Utilizing ShopHive.AI, Sawbones seamlessly integrated its Epicor Kinetic ERP to BigCommerce, enabling real-time data synchronization and pricing updates. In addition, with BigCommerce B2B Edition features, Sawbones’ new site can deliver comprehensive B2B account management capabilities. Sawbones now has a robust foundation to support its mission of becoming a trusted partner for simulation training models worldwide..
KEY FEATURES
Silk Commerce’s ShopHive.AI accelerator allows Sawbones to seamlessly integrate its Epicor Kinetic ERP to BigCommerce, facilitating real-time pricing and data synchronization of all product and customer information.
Sawbones’ full-scale redesign focused on creating a modern, intuitive, and visually engaging experience that improved navigation and showcased Sawbones’ products more effectively.
Leveraging the features of BigCommerce B2B Edition, the new site provides enhanced functionality, including customer-specific user permissions, detailed order and invoice history, and shared shopping lists.
