Key Shopify Plus Features and Automation for Shopify B2B Success

3 min read ● Silk Team

Shopify Plus is an enterprise-grade eCommerce platform designed to offer large merchants and fast-growing brands scalability, flexibility, and advanced functionality. Unlike Shopify’s standard plans, Shopify Plus is specifically designed to meet the unique needs of fast-growing Shopify B2B (business-to-business) and B2C (business-to-consumer) merchants, providing powerful tools to streamline complex operations and improve customer experiences.

In this article, we’ll cover the key features of Shopify Plus, focusing on automation tools like Shopify Flow and Launchpad, and how these features help Shopify B2B merchants scale their businesses effectively.

Key Features of Shopify Plus

1. Highly Scalable and Performance

Shopify Plus is designed to handle significant enterprise-level traffic and sales volume without sacrificing speed or uptime. It supports multiple storefronts, international marketplaces, and high transaction throughput, making it ideal for global Shopify B2B companies that need a stable, scalable infrastructure.

2. Shopify B2B Features

Shopify Plus provides native Shopify B2B solutions designed specifically for merchants who sell to other businesses. These include:

  • Wholesale Channel: Allows businesses to create custom, password-protected wholesale storefronts that can offer exclusive pricing, minimum order quantities, and custom payment options.
  • Customizable Pricing and Payment Terms: Shopify Plus supports net checkout terms, purchase orders, and invoicing options that are suitable for Shopify B2B transactions.
  • ERP and CRM Integrations: Easily connect to enterprise resource planning (ERP) and customer relationship management (CRM) tools to sync inventory, orders, and customer data.

3. Advanced Customization and API

Shopify Plus users have access to exclusive API capabilities that enable deep customization of storefronts, payment systems, and internal workflows. This enables Shopify B2B merchants to create branded experiences, automate workflows, and seamlessly integrate third-party systems.

Automation Tools on Shopify Plus

Effective automation is critical for enterprise merchants to reduce manual work, improve accuracy, and speed up business processes. Shopify Plus offers two great automation tools:

4. Shopify Flow

Shopify Flow is a no-code automation platform that enables merchants to automate repetitive tasks and complex workflows. Key attributes include:

  • Trigger-based workflows: Merchants can create custom workflows that are triggered by specific events, such as order creation, tag updates, inventory changes, or customer activity.
  • Conditional logic: Flow offers “if this, then that” logic to customize actions based on criteria like customer tags, product types, or order values.
  • Automated task execution: With Flow, you can automate tasks like tagging VIP customers, routing orders for fraud checking, managing inventory, and notifying teams.
  • App integrations: Flow connects to many Shopify Plus apps, enabling automation across platforms like loyalty programs, fraud detection, or email marketing.

For Shopify B2B merchants, Shopify Flow can automate processes like approving bulk orders, applying customer-specific discounts, and updating product statuses.

5. Launchpad

Launchpad is a planning and automation tool focused on managing big product launches, flash sales, and promotions. It enables merchants to:

  • Pre-schedule events: Merchants can schedule sales campaigns, product launches, or inventory updates in advance.
  • Automate price and inventory changes: Launchpad automatically adjusts prices, stock levels, and published content at pre-set times.
  • Manage flash sales and events: Supports the coordinated marketing campaigns needed for Shopify B2B seasonal promotions or limited-time offers.

By automating these marketing and merchandising activities, Launchpad helps Shopify Plus merchants maximize revenue opportunities while reducing manual errors and workload during important sales events.

Additional Shopify Plus features useful for Shopify B2B

  • Dedicated account management: Individual sign-up and access to Shopify Plus support for complex needs.
  • Omni-channel selling: Seamless integration with marketplaces, social media, and physical POS systems.
  • Individual Payments Experience: More control over the checkout process, including payment options optimized for Shopify B2B requirements.
  • Enhanced Security and Compliance: Enterprise-grade security features, including PCI DSS compliance and fraud protection.

Bottom Line

Shopify Plus is a robust platform designed for enterprise and Shopify B2B retailers who need scalable infrastructure, advanced customization, and powerful automation. Its native Shopify B2B capabilities, combined with intelligent automation tools like Shopify Flow and Launchpad, enable businesses to streamline operations, improve customer service, and effectively execute complex sales strategies.

For Shopify B2B merchants, leveraging these capabilities means reducing manual processes, managing personalized wholesale relationships, and turning sales activities into revenue opportunities—all critical to sustainable growth in competitive markets.

If you’re a fast-growing brand or Shopify B2B distributor looking for enterprise-grade eCommerce solutions, Shopify Plus with Shopify Flow and Launchpad should be the right choice.

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